When is the last time you posted to your business’ social media?… All of them?…
The concept of a blog or social media account is the easy part. A few great posts, a burst of energy—false momentum. The real challenge? Consistency.
If you’re creating social channels for your brand, have a plan that lasts. Think long-term:
1. Strategy
2. Editorial calendar
3. Resources
4. Measurement
An inactive account can do more harm than good. It can be better to sunset the channel than let it go stale. Focus on what you can maintain.
Is your social media out of date? I can help! Let’s create a sustainable strategy together—one we can stick to.
Problem: Stale Social Media
