Here’s a simplified glossary and transitional guide for a longtime Universal Analytics (UA) user transitioning to Google Analytics 4 (GA4): Events vs. Hits Goals vs. Conversions Sessions Bounce Rate vs. Engagement Rate User Identification Reports Enhanced Measurement Data Model Attribution…
In 2008, I took 120 people to Burning Man. I led over a hundred people to the Black Rock Desert, where our camp hosted daily events, had daily meals for our campers, and got a Green rating for Leave No…
When is the last time you posted to your business’ social media?… All of them?… The concept of a blog or social media account is the easy part. A few great posts, a burst of energy—false momentum. The real challenge?…
Founders, mutant hands can’t grow your business. AI can churn out errors and embarrassing results—especially when it comes to the details that matter. My hands are human, my results are real, and your clients will notice the difference. Read these…
If your business is growing and you’re finding it tough to keep up with marketing demands—especially with the holiday season approaching—I’d love to connect! Whether you need digital marketing help for seasonal sales cycles, event support, or simply filling the…
Continuing my journey across content creation and digital marketing, I’m looking for a role where I can apply my expertise and make an impact. Here’s what I’m looking for: 🎯 Job Titles of Interest:– Digital Marketing Manager– Digital Marketing Director–…
Remote Work: I turn my camera on. On my most recent team, we had a culture of keeping our cameras on during meetings, and I’m so grateful for that, personally and professionally. Now, it’s easy for me, and I can…
