Google’s 2022 Helpful Content Update primed us all to get our houses in order for AI visibility.
Algorithm updates can be disruptive to your traffic and leads if your strongest SEO signals are impacted.
This 2022 update, though, I think was generally awesome. It did what it should for users, and made corrections to deliver authoritative results.
The Helpful Content Update prompted us creators and marketers all to:
– Write more FAQ-style content
– Use bylines and author pages
– Add schema to meta-data-ize more of your content
If you’ve been keeping up good SEO grooming all along, you are ready for AI discoverability. If you haven’t covered your SEO basics, start there!
Helpful Content in 2026
