SEO hot take: AEO, GEO, AI visibility? They’re all SEO.
There have always been hundreds of signals that calculate a rank in search results. AI visibility uses those same signals.
No one can be on top of all of the hundreds of signals; that has always been a matter of resources, and putting them toward the highest priority signals for your site and your users.
That is still true.
If you want to prioritize different signals than before, go for it! That’s SEO. Cat and mouse. Go where your users are. If they’re using LLMs, heck yeah, make a play to improve yourself.
But it’s not a new discipline. It’s SEO in a robot costume.
SEO hot take
