Use ChatGPT to Uncover Blind Spots
Since ChatGPT is a giant guessing machine, I feel like it should be excellent at shining a light on blind spots. But, as their nature, we don’t know what’s in the blind spot to ask for it. I asked ChatGPT,…
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Comparing Universal Analytics (UA) and Google Analytics 4 (GA4)
Here’s a simplified glossary and transitional guide for a longtime Universal Analytics (UA) user transitioning to Google Analytics 4 (GA4): Events vs. Hits Goals vs. Conversions Sessions Bounce Rate vs. Engagement Rate User Identification Reports Enhanced Measurement Data Model Attribution…
Experience that doesn’t fit on a resume
In 2008, I took 120 people to Burning Man. I led over a hundred people to the Black Rock Desert, where our camp hosted daily events, had daily meals for our campers, and got a Green rating for Leave No…
Problem: Stale Social Media
When is the last time you posted to your business’ social media?… All of them?… The concept of a blog or social media account is the easy part. A few great posts, a burst of energy—false momentum. The real challenge?…
Freelancing
With nearly a year of unemployment looming, and probably close to a thousand job applications behind me, on August 25, my pruned public social media accounts, dressed up to be presentable for potential employers who might Google me, went private.…
Shitty First Drafts
For kicks, I asked ChatGPT to write something for me in what it had determined was my own voice, after talking to it for all this time now and having memory capability. The result was… me… but not good. It…
Marketing for Founders
Founders, mutant hands can’t grow your business. AI can churn out errors and embarrassing results—especially when it comes to the details that matter. My hands are human, my results are real, and your clients will notice the difference. Read these…
Learn to Use a Powerful Tool
Are you scared to try ChatGPT? It’s OK. Lots of people are. And they have reasons to be. It’s a dangerous tool, like a chainsaw. But if you would like to learn how to use a chainsaw — safely, ethically…
Hello small business owners and entrepreneurs!
If your business is growing and you’re finding it tough to keep up with marketing demands—especially with the holiday season approaching—I’d love to connect! Whether you need digital marketing help for seasonal sales cycles, event support, or simply filling the…